Emails: Engagement Strategy Ideas

Overview

Email automation is a crucial tool for the success of your rewards program! 

Use Ambassador to automate emails to engage and grow your program, such as:

• Invite your customers to join the program

• Nurture new participants and/or customers

• Target active and inactive participants

• Announce updates and promotions

• and more!

Supported Use-Cases for Email Automation

Below is a list of ideas to inspire you! If you have an idea not listed here, let us know and we'll be happy to help test if it's currently supported.

Program Announcement Emails

Upload your customer list and send an email to announce the launch of your new rewards program. Just keep your contact and email limit in mind with this use-case.

• Subject: Exciting News! Join Our Rewards Program!

• Content:

  • Briefly introduce the rewards program and its benefits.

  • Clearly explain how the program works.

  • Highlight the incentives offered.

  • Include a clear call to action (e.g., "Join Now," "Learn More").

  • Provide a link to the program page for more details.

Post-Purchase Invite

Send an email to a customer after they've made a purchase, to invite them to join the program.

• Subject: Join Our Rewards Program!

• Content:

  • Briefly introduce the rewards program and its benefits.

  • Clearly explain how the program works.

  • Highlight the incentives offered.

  • Include a clear call to action (e.g., "Join Now," "Learn More").

  • Provide a link to the program page for more details.

Birthday and Anniversary Emails

Send an email on their birthday or anniversary (program join date).

• Subject: Happy [Birthday or Anniversary] from [Your Brand]!

• Content:

  • Personalized birthday or anniversary greeting.

  • Offer a special reward (e.g. bonus points, discount, gift).

  • Make the participant feel valued and appreciated.

Program Update Emails

Engage program participants and bring the program top-of-mind by sending an email to all enrolled participants to announce a program update.

• Subject: Exciting Updates to Our Rewards Program!

• Content:

  • Announce any changes or improvements to the program (e.g., new rewards, updated tier structure, partnerships).

  • Explain how these changes benefit the members.

Product / Company Update Emails

Share product and/or company updates with enrolled participants as a way to engage and provide content for them to utilize when referring and sharing your brand.

• Subject: New {Brand Name} Product Update!

• Content:

  • Announce the new product/company update (e.g. new features or services).

  • Provide brief copy about the update that they can easily copy/paste, with a call-to-action to share it online with their community and friends.

  • Provide digital assets where they can learn more and share as well.

Promotional Emails

Send an email to all enrolled participants to promote something important for your business, such as a limited time referral/purchase bonus, asking them to signup for a webinar, or a reward bonus for referrals during a specific holiday.

• Subject:

  • Limited Time {Referral or Purchase} Bonus!

  • Sign up for our webinar!

  • Reward Bonus for referrals during {X} holiday!

• Content:

  • Promote a webinar or holiday sale.

  • Promote a limited time reward bonus, special offers, discounts, or early access to sales.

  • Create a sense of exclusivity and value.

  • Clearly state the offer details and expiration date.

  • Include a compelling call to action (e.g."Start Referring", "Complete X Task").

New Ambassador Nurture Emails Sequence

Schedule an email series to nurture newly enrolled ambassadors that provides content to ensure they're success. For example, you can send an email once a week for the first month they're enrolled (4-email series).

• Subject: Welcome Email Series

• Content:

  • Email 1 - Welcome Email (send a welcome email either from the referral campaign or disable and send from the flow.)

    • Delay 7 days

  • Email 2 - Tip: Walkthrough of Portal and Ways to Earn

    • Delay 7 days

  • Email 3 - Tip: Referral Best Practices

    • Delay 7 days

  • Email 4 - Feedback Request

    • Request feedback on the program and how it can be improved.

    • Show that their opinions are valued.

    • Offer a small incentive for completing the survey.

Referral Reminder Emails (Recently Enrolled)

Automatically send an email to a participant who has recently enrolled (example 3 days ago) but hasn't yet had any referral activity, such as clicks, shares or referrals.

• Subject: Don't forget to refer and earn rewards!

• Content:

  • Remind them of the program's benefits and how easy it is to refer.

  • Include their unique share link or link them to where they can share from.

  • Emphasize the value they're missing out on.

Monthly or Quarterly Referral Reminder Email

Send all enrolled participants a monthly or quarterly reminder email to keep the program top-of-mind and encouraging more referrals.

• Subject: Don't Forget! Share the Love & Earn Rewards!

• Content:

  • Remind participants about the referral program and its benefits.

  • Reiterate how easy it is to participate and earn rewards.

  • Emphasize the value of the incentives offered.

  • Include a personalized referral link for easy sharing.

  • Provide fresh content they can easily use when sharing.

Re-Engagement Emails (Inactive)

Automatically send an email once a month to enrolled participants with no referral activity.

• Subject: We Miss You! Come Back and Earn Rewards!

• Content:

  • Remind them of the program's benefits.

  • Offer a special incentive to return and make a purchase.

  • Emphasize the value they're missing out on.

Referral Milestone Emails

Send an email once an enrolled participant has made a specific number shares or referrals to encourage additional engagement.

• Subject: You're a Referral Rockstar! Keep Sharing & Earning!

• Content:

  • Acknowledge and celebrate participant's referral milestones (e.g., number of shares or referrals).

  • Express gratitude for their participation and support.

  • Highlight the impact of their referrals on the business.

  • Encourage them to continue sharing and earning more rewards.

  • If you're running an advocacy program, offer a points bonus.

Points Milestone Emails (Tiers)

Send an email when enrolled participants reach a new tier (e.g. specific number of points) to encourage additional purchases and participation.

• Subject: You've Leveled Up! / You're Close to a Reward!

• Content:

  • Congratulate them on reaching a new tier or approaching a reward.

  • Highlight the new benefits they've unlocked.

  • Encourage them to continue engaging with the program.

Thank You Emails

Send an email to all enrolled participants with atleast one referral to thank them for participating and offer a special gift.

• Subject: Thank You for Being a Referral Champion!

• Content:

  • Express sincere gratitude for their participation and support.

  • Reiterate the value of their referrals to the business.

  • Offer a special thank you gift or exclusive offer.

  • Reinforce the relationship and encourage future engagement.

If you have any questions, please contact your CSM or support@getambassador.com.