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Landing Pages Overview

Landing pages are the web pages your advocates and referred customers land on as they interact with your program. Ambassador 3 gives you flexible options for how these pages are built, hosted, and customized — whether you want to use your own infrastructure or let Ambassador handle the hosting. 🌐

Types of Landing Pages

There are two main types of landing pages in Ambassador programs:

Program Landing Page

A Program Landing Page is where advocates learn about your referral or rewards program and can enroll to participate. It typically includes an overview of what the program offers, a prompt to enroll (or apply), and sometimes the ability to start sharing a referral link right away.

Common scenarios for Program Landing Pages:

  • Open enrollment form, no share widget — A simple registration page, similar to the old portal registration form. Anyone who visits can sign up.
  • Gated enrollment form, no share widget — An application-style enrollment where submission is required before someone is admitted to the program.
  • Enroll & Share widget — A page that handles both enrollment and referral sharing in one place. New advocates can join and immediately get their referral link.
  • Behind a login with an SSO Share widget — For programs where advocates must be authenticated (e.g., customer portal or employee platform) before accessing their sharing experience.
  • Custom share experience via API — For teams who want full control over the advocate experience and build it themselves using the Ambassador JavaScript API.

Customer Landing Page

A Customer Landing Page is where referred prospects arrive after clicking a referral link. Its goal is to present an offer, capture the referred contact's information, and convert the prospect into a customer or new advocate.

Common scenarios:

  • Referral campaign landing page — The standard destination for referred prospects. When someone clicks an advocate's referral link, this is where they land.
  • Non-referral promotional campaign — A company may send customers or advocates to a special offer page without generating a referral link — for example, a limited-time promotion.

Good to know: The same page can serve both purposes depending on your program design. For example, an Employee Referral Program might use referral links that point customers to a Customer Referral Program enrollment page — making it both a customer landing page (for the employee campaign) and a program landing page (for the customer campaign) at the same time.

Hosting Options

Your Own Domain (Self-Hosted)

You can host landing pages on your own website infrastructure and embed Ambassador widgets directly on the page. This gives you full control over design, performance, and domain — ideal for teams with development resources.

Ambassador-Hosted Landing Pages

If you want to get pages live quickly with minimal IT involvement, Ambassador can host landing pages for you. These pages are served from either:

  • A custom subdomain you configure (e.g., promo.your-brand.com)
  • An Ambassador-provided domain (e.g., yourbrand.ambassadorpages.com)

Ambassador-hosted pages use the same drag-and-drop widget editor, so you can customize them without writing code. They're a great option for getting programs running fast or for teams without dedicated web development resources.

Good to Know

  • Landing pages are built using widgets — the same components you use for embedded experiences. Head to Pages & Widgets > Widgets to start building.
  • For domain setup (custom subdomains for your landing pages), see Domains Overview in the Admin & Configuration section.
  • Ambassador-hosted landing pages support both advocate enrollment experiences and referred customer experiences on the same page if your use case requires it.
  • Related articles: Enroll & Share Widget Overview & Setup, Advocate Portal Overview, Widgets Overview, Domains Overview, Ambassador Hosted Landing Pages